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ProSiebenSat.1 Media SE
Our executive board
“We are competing for our users’ leisure time. We want every minute of their leisure time to be spent on our services.”
Chairman of the Executive Board (Group CEO) of ProSiebenSat.1 Media SE Discover
Quiz
In 2022, people in Germany still spent significantly more time engaging with media than before the COVID-19 pandemic. The sustained high level of media consumption is being bolstered by an ever-expanding range of offerings, possible uses and devices. Which end devices are used most?
Correct! Germans aged between 14 and 69 spend almost 13 hours a day consuming media (mass and personal communications). Most of them – 94% – use their smartphone for this, and 90% also use their TV.
For us, however, device usage and prevalence is only one important indicator of the relevance of the different media genres. Usage duration is also significant, as content is consumed on such a wide variety of end devices. TV accounts for a large proportion (more than one-third) of media use, with over 3.5 hours a day spent watching content that can be accessed regardless of time, device or location. This is the cornerstone of our guiding principle: “Viewers and Users First.” We make sure we are wherever our viewers and users are and gear our offering perfectly with their needs. This way, they are delighted with our content, use our products and spend as much time as possible with us – through their TV screens as well as digitally on their smartphones, smart TVs or other mobile devices.
Further information can be found in our Media Activity Guide 2022.
Sorry, try again. Germans aged between 14 and 69 spend almost 13 hours a day consuming media (mass and personal communications). Most of them – 94% – use their smartphone for this, and 90% also use their TV.
For us, however, device usage and prevalence is only one important indicator of the relevance of the different media genres. Usage duration is also significant, as content is consumed on such a wide variety of end devices. TV accounts for a large proportion (more than one-third) of media use, with over 3.5 hours a day spent watching content that can be accessed regardless of time, device or location. This is the cornerstone of our guiding principle: “Viewers and Users First.” We make sure we are wherever our viewers and users are and gear our offering perfectly with their needs. This way, they are delighted with our content, use our products and spend as much time as possible with us – through their TV screens as well as digitally on their smartphones, smart TVs or other mobile devices.
Further information can be found in our Media Activity Guide 2022.
At a glance
Our results
ProSiebenSat.1 is the home of popular entertainment and infotainment and a leading entertainment player in the German-speaking region. Our key entertainment brands focus around our 15 free and pay TV channels as well as our digital streaming platform Joyn.
Our Entertainment portfolio is complemented by digital consumer brands in our Commerce & Ventures and Dating & Video segments. We operate these consumer brands both in our German-speaking core markets, but also abroad with a particular focus on the region of North America.
Our strategy is centered around our entertainment offerings with our guiding principle: “Viewers and users first.” With the full acquisition of the streaming platform Joyn, the strengthening of the local production business, and the launch of our newsroom, we implemented important steps in 2022 to strengthen our leading position in the German-speaking entertainment market.
compared to the previous year. Read more
*Employees of ProSiebenSat.1 majority-owned companies in Germany Read more
At a glance
Our ambitions
Our goal is to grow profitably across the Group, creating value for all stakeholders including viewers, users, advertising customers, institutional and private shareholders, policymakers and employees. To make this happen, we intend to fully leverage the potential of our fast-paced market environment and transform our Entertainment segment into a platform-independent and data-driven business.
Going forward, ProSiebenSat.1 Group will continue to apply financial discipline with a clear focus on earnings and cash flow. Our main medium-term financial targets are summarized in the Strategy chapter.
The highlights of the year
Best Of 2022
Special formats such as “Wer stiehlt mir die Show?” (Stealing the Show) or the “Green Seven Week” as well as exceptional campaigns for healthier dating, the 4GAMECHANGERS Festival or 15 minutes of attention for the revolution in Iran: The sustainability initiatives we advanced in 2022, plus the events and projects that particularly moved us and our stakeholders.
DiscoverProsiebensat.1 Group
Company Profile
ProSiebenSat.1 is the home of popular entertainment and infotainment and a leading entertainment and commerce player in the German-speaking region. Our Entertainment portfolio is complemented by digital consumer brands in our Commerce & Ventures and Dating & Video segments.
Our strategy is centered around our Entertainment offerings: From lighthouse formats such as “The Masked Singer” and “Wer stiehlt mir die Show?” (Stealing the Show) to successful in-house productions like “Germany’s Next Topmodel – by Heidi Klum”: We offer the best entertainment – whenever, wherever and on any device. We combine our 15 free and pay TV channels and our digital streaming platform Joyn with our production, distribution, and sales business. Our guiding principle is “Viewers and Users First”: We gear our offerings entirely to their needs, providing local and relevant content that we broadcast live and on-demand across all platforms in a targeted way.
We continuously strengthen our reach and monetize it in a variety of ways: In addition to marketing advertising spots in the Entertainment segment, we invest advertising time in young digital companies and in exchange receive shares in the companies themselves or in their revenues. With our investment and commerce activities, we built digital consumer brands such as flaconi, Jochen Schweizer mydays or Verivox by using our TV reach and advertising power. The Dating & Video segment was also established in line with this principle: With ParshipMeet Group, we have created a leading globally operating player in the dating segment and cover a broad spectrum of online dating to social entertainment offerings.
Our goal is to grow profitably and to create long-term value for all stakeholders: for our viewers, users, advertising customers, institutional investors, private shareholders, and politics – as well as for our around 7,000 employees worldwide.
