Best of 2022

Let’s date happy – Parship launches initiative for healthier dating

With the start of the year, the Parship brand repositions itself and calls for an industry-wide rethink and a healthy way of online dating following the motto “Healthy Dating.” In doing so, Parship is contributing to a more positive dating experience based on singles’ six key needs, including authenticity, appreciation and fun. With a trend-setting image campaign, relevant product features and a movement to respect singles’ needs and desires, Parship is promoting a dating world where everyone feels comfortable. Since the start of the campaign, active members have sent an average of 10% more contact requests, while at the same time the response rate to initial messages has increased by 8% compared to the pre-campaign period.

Together for peace

A statement against the war in Ukraine, a stand on behalf of peace: As exclusive partners of the SOUND OF PEACE rally at the Brandenburg Gate and the #YesWeCare fundraising festival on Vienna’s Heldenplatz, which features Austrian President Van der Bellen as a speaker among others, ProSiebenSat.1 Group stations are sending an important signal for democracy and human rights with their live broadcasts. Numerous musicians and speakers raised their voices for peace and expressed their solidarity with Ukraine, including Natalia Yegorova, artists like Peter Maffay and Zoe Wees in Berlin, as well as Tom Neuwirth aka Conchita Wurst and Ina Regen in Vienna. One of the rallies’ aims was to collect donations for rapid humanitarian aid in Ukraine. In Germany, more than EUR 12 million were donated to the SOUND OF PEACE solidarity alliance. Austrian viewers contributed over EUR 150,000 to two organizations, Nachbar in Not and SOS Kinderdorf.

“Ukraine is defending European values and freedom.”

Ukrainian President Volodymyr Zelensky
speaking via live video at the 4GAMECHANGERS FESTIVAL

Following the motto “The Power of Cooperation,” this year’s 4GAMECHANGERS FESTIVAL of ProSiebenSat.1 PULS 4 Group takes place – for the first time in Austrian media history in a co-partnership with ORF. Over three festival days, participants discuss the most important and relevant topics of our time, with a clear focus on “gamechangers” and their ideas. A special moment comes with an appearance via live video by Ukrainian President Volodymyr Zelensky, who makes an urgent appeal to the audience on site and on TV: “Ukraine is defending European values and freedom.”

#WELOVEPRIDE: ProSiebenSat.1 flies
the flag for diversity and tolerance

ProSiebenSat.1 celebrates diversity: On the occasion of Pride Day in June and Munich’s Christopher Street Day in July, our channels and employees set an example for tolerance and openness. ProSieben draws attention to Pride Day and the LGBT+ issue on TV, the web and social media, a few weeks later around 70 employees take part in the Christopher Street Day festivities in downtown Munich with their own parade float. The PROUD@ProSiebenSat.1 LGBT+ network has made a valuable contribution to the Group since 2020 and is committed to promoting an inclusive corporate culture.

With #OneTomorrow for a better future

ProSiebenSat.1 bundles the Group’s sustainability activities under the new umbrella brand #OneTomorrow, linking them even more closely with the corporate strategy. The initiative is based on the three pillars Climate & Environment, Diversity & Inclusion, and Society. For example, at the end of the year, Seven.One Entertainment Group draws attention to the launch of accessible advertising on its stations with an attention-grabbing commercial break. Rather than regular commercials, all viewers are shown four spots as people with visual impairments might perceive them – with superimposed, no longer recognizable TV images. Instead of a clear picture, a voice describes what would actually be seen in the commercial.

Achieving more together

In this year’s startsocial competition, three initiatives coached by ProSiebenSat.1 employees made it to the national selection. As event patron, German Chancellor Olaf Scholz invites the 25 most-convincing initiatives to the awards ceremony in Berlin. Prior to this event, participants worked on the further development of their projects with experienced managers from the business world as part of a four-month consulting fellowship. ProSiebenSat.1 Executive Board Member Christine Scheffler also supported the event as a laudator and herself presented a federal-level startsocial award to one of the seven winning initiatives.

Green Seven Week on ProSieben

ProSieben has been raising young viewers’ awareness of ecologically relevant topics as part of Green Seven Week since 2009, thus sending a strong signal for environmental protection and sustainability. In this year’s campaign week, Jenke von Wilmsdorf asks how we can save our climate and puts himself into an environment similar to what scientists predict Germany will experience in the year 2050 – should climate change continue on its current path. Linda Zervakis and Louis Klamroth discuss the same question with climate experts and politicians on “Die ProSieben Politik Show” (The ProSieben Politics Show).

Together for a green future

In cooperation with the Bavarian Regulatory Authority for Commercial Broadcasting (Bayerische Landeszentrale für neue Medien) and other key media industry actors, ProSiebenSat.1 initiates the Sustainability Pact Media Bavaria. The joint initiative aims to play an active role in shaping a sustainable media industry, focusing for the first time on media companies’ multidimensional responsibility.

15 minutes of attention for #IranRevolution

The hosts Joko and Klaas dedicate their 15 minutes won in October as part of their show “Joko und Klaas gegen ProSieben” (Beat the Channel) to the people in Iran who now take to the streets almost daily to protest against the dictatorial Mullah regime. “Aufmerksamkeit für #IranRevolution” (Attention for #IranRevolution) tells the story of the two courageous Iranian activists Sarah Ramani and Azam Jangravi. At the end of the 15-minute special, Joko and Klaas hand over their Instagram accounts, each with a reach of millions, to the two Iranian women forever, in order to draw the necessary attention to the issue in Germany as well. The nomination for the Grimme Award in the category “Special” underlines the importance of these 15 minutes. A few weeks later, “The Voice of Germany” also draws attention to the current situation in Iran. In the show’s final, Iranian-born singer Rana Mansour performs an English version of the protest song “Baraye,” which has become the unofficial anthem of the protests in Iran.

Sustainable investments at
SevenVentures

With SevenVentures, ProSiebenSat.1 has been successfully investing in start-ups with advertising time for more than ten years. The leading TV media investor is increasingly focusing on sustainable companies, as sustainability plays an increasingly important role for both young companies and young audiences. In this regard, the Group’s investment arm is placing particular emphasis on products that have direct added value for customers in addition to environmental and climate-related aspects. The SevenVentures portfolio includes successful growth companies such as Grover and refurbed, while SevenAccelerator has supported young, up-and-coming start-ups such as Blaue Helden and SIRPLUS.

Award-winning “KLIMAHELDiNNEN”
on ProSiebenSat.1 PULS 4

The ProSiebenSat.1 PULS 4 Group’s successful news magazine “Climate Heroes” (KLIMAHELDiNNEN) is awarded the Austrian Environmental Journalism Prize in the “TV” category at the Green Brands Austria gala. Established in 2017, the prize is bestowed by a 15-member jury of scientists, media representatives and experts. It is awarded for outstanding journalistic work on environmental and nature-conservation topics.

We shine purple

Every year on the International Day of Persons with Disabilities, the global #PurpleLightUp campaign sends a strong message for self-determined and equal participation. In this context, ProSiebenSat.1 cooperates with myAbility as an official partner of Purple Space Ltd., with the goal of spotlighting the need of people with disabilities for economic self-determination. In addition to a presentation for employees on topics such as inclusion, accessibility and ableism, ProSiebenSat.1 is also participating in the myAbility talent program for the second time, supporting students with disabilities or chronic illnesses by offering career coaching, networking and job shadowing opportunities. Additionally, the Group focuses throughout the year on developing its inclusion efforts. In 2021, the Group concluded an inclusion agreement. An inclusion officer was appointed in 2022.